It has been another great month in the year of 2019. So far so good. Everything seems to be on track despite all the hurdles and challenges that has been thrown into. Cuma saya nak cakap sikit berkenaan persaingan perniagaan sekarang.
This is clearly evident when I was at a mall few weeks back with my colleagues where we decided to buy some stuff for our fieldwork. From what I could see and observe, the mall had lots of empty shops and not to mention the one that is about to close real soon, since they had this moving-out sale to its customers.
Sad but true, more people are turning their backs to e-commerce aka Lazada, Shoppee, 11th Street and lots more. People are getting conscious about how and where to spend their money, thus they tend to but stuff online because they are relatively cheaper and more convenient that going to stores to buy the same things.
This is how "disruptive technology" are shaping our future because it basically makes our lives easier to manage. Sebab itu, kedai yang tak laku akan tutup tapi kedai yang masih ramai pelanggan akan tetap ada pelanggan kerana kedai tersebut masih ada something yang other platforms x offer.
Sebagai contoh, kedai makan korea yang sentiasa ada ramai orang x akan kekurangan pelanggan kerana mereka still ada fan base yang akan tetap datang untuk makan makanan Korea because you cannot easily get it online (as for now). Sebab itulah, faktor permintaan juga memainkan perana yang sangat penting apabila kita ingin membuka sesuatu perniagaan. Jika tidak, memang boleh bangkrap perniagaan tu dan akhirnya tak boleh "sustain".
The only few shops that I think that has the potential to attract customers would be It shops that sell smartphones, Korean/Japanese restaurants that have their massive fanbase and apparels shops that have customers craving to buy their brands (like H&M, Padini and Uniqlo) because they are apparent in our lives no matter where we go, well at least, in Malaysia. Pergilah mana-mana mesti ada kedai macam tu.
That is clearly the case.
Bersambung lagi dalam part 2...
p/s: Even America suffers losses from malls that had to be closed due to under-performing sales and visitors and all of this could be attributed to the influence of Amazon and other e-commerce websites that change the customers' behaviors to buy things online rather than going to the shop.
